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ABOUT MODUS

GENUINE SUCCESS GOES BOTH WAYS...

RETAIL DESIGN WITH 360° CONSIDERATION

 

MODUS is a creative design studio and provider of consultancy services. We develop concepts that provide added value and design professional interiors for the retail industry and other business sectors.

 

We are neither a traditional drawing office nor a manufacturer of fixtures & fittings, but combine knowledge and creativity to produce successful solutions that integrate your presence both online and offline, whilst at the same time maintaining respect and understanding of the industry, your strategy and your needs at all times. Although it’s perhaps easy to make such claims, we’re actually able to back them up with tangible results that you can read more about here.

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RETAILDESIGN MED 360° OMTANKE

 

MODUS is a creative design studio and provider of consultancy services. We develop concepts that provide added value and design professional interiors for the retail industry and other business sectors.

 

We are neither a traditional drawing office nor a manufacturer of fixtures & fittings, but combine knowledge and creativity to produce successful solutions that integrate your presence both online and offline, whilst at the same time maintaining respect and understanding of the industry, your strategy and your needs at all times. Although it’s perhaps easy to make such claims, we’re actually able to back them up with tangible results that you can read more about here.

GENUINE SUCCESS GOES BOTH WAYS

 

At MODUS A/S we are specialists in creating concepts and spaces that are a physical extension of your business strategy. We are known for results created with broad perspectives and long horizons in which price and quality are closely linked. You should expect us to be ambitious on your behalf, demanding and inquisitive on behalf of your customers, and always aiming to exploit your full potential.

 

At MODUS A/S we don’t regard the job as a success until the final solution supplements and boosts your business. Tasks are therefore largely tackled in collaboration, where you as the customer will be an active partner with considerable influence.

 

In practice, we link the physical environment (layout/concept/DNA) to psychological instruments (the experience of the consumer). This combination generates simple yet effective turnkey solutions that are primed for the future – for fewer means, but with careful consideration.

BEHIND MODUS A/S

COLLABORATION WITH KNOWLEDGE AND EXPERIENCE

MODUS A/S was founded in 1991 on the back of a management buy-out from Bang & Olufsen. Pernille Bruun succeeded Nils Bugge as head of MODUS in 2014.

Creative Director, CEO.

Pernille Bruun

Owner and creative designer at MODUS, qualified as an industrial designer specialising in retail design and branding. As a retail designer, with previous responsibility for concept development and interior design at RIIS Retail, New Store Europe/ITAB and Bestseller, she has extensive insight and broad international experience from the industry.

Chairman of the Board.

Arne Lassen

Modus’ board of directors comprises Arne Lassen, chairman and shareholder at MODUS A/S. Arne Lassen is the founder and was the CEO of New Store Europe (now ITAB) and has 25 years’ national and international experience of the retail business.

Board member

Signe Mørk Madsen

The board also counts Signe Mørk Madsen, architect MAA, amongst its members. She has been a teacher of retail design for 8 years, and was previously employed as Store Design Manager at Bang & Olufsen. In addition, Signe is also working on a Ph.D. within Retail Design.

Board member

Steen Stærk

Steen Stærk has over 30 years of experience within the commercial industry, where he sold his agency in 2014. Since then he has served as advisor for several companies in Denmark and occupies several board positions and advisory board functions.

285

Shops & inshops

266

National- & international experience

253

Cups of coffee

110%

Turnover by strategic design

OUR APPROACH

NOT TO BE DIFFERENT

– BUT BECAUSE IT MAKES SENSE

At MODUS we don’t focus exclusively on the design task, but assume a broader approach – because it makes sense and, not least, generates value for our customers.

 

Our ideas are not plucked out of the blue, but are based on our knowledge and the customers’ brand DNA, needs and strategic objectives. We call this strategic creativity.

 

For us, this means that we work creatively with a professional point of departure – i.e. an understanding of your customers’ needs and behaviour, as well as your brand DNA and business strategy.

We combine this with insight into consumer trends, design trends and technology – and wrap it in an absolute requirement of good business acumen, which applies to business collaboration, costs and results.

 

At the same time, we can incorporate a carefully considered tie-up between the online and offline part of your business – Omni-channel or Cross-channel ­– such that the solution boosts sales through all channels.

 

CREATING SUCCESSFUL SPACES 

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WE OFFER

MODUS’ 5 KEY COMPETENCIES:

 

MODUS offers turnkey contracts – one step at a time, such that there is full transparency in the process. We handle concept development, design, interior design, technical drawings, purchasing, production, building and construction work, and of course project management that ensures the success of the project – on time and on budget.

 

Depending on your needs, we bring the right elements into play. If you wish to use other suppliers, we make a virtue of good collaboration that generates the best possible result.

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INTERIOR DESIGN & CONCEPT DEVELOPMENT

Design or re-design of spaces, furniture, fixtures & fittings and anything else related to your product and shop – where we always combine a view of the big picture with a sense for the particular detail that sticks in the customer’s mind.

STORE & SHOP-IN-SHOP DESIGN

We have more than 250 stores and shop-in-shop solutions amongst our references, and have worked with individual shops, flagship stores and major international retail chains. Trade fairs, showrooms, libraries, restaurants, etc., are also on our customer list.

BRANDING & VISUAL IDENTITY IN THE STORE

Strengthen your brand with professional brand management, sparring on your brand DNA, development or re-design of your visual identity, graphic in-store solutions or development of a strategy that can be implemented visually in all sales channels with a powerful, uniform expression.

STORECHECK & VISUAL MERCHANDISING

Need a StoreCheck? Let us help you with “interior design with a view to boosting sales”, space management, POS, POP and visual merchandising. We have the knowledge and skills that can accelerate your sales.

tandhjulRETAIL TRADE DEVELOPMENT

Are you on top of cross-channel, the frictionless buying experience, in-store design in 2015, etc? MODUS provides consultancy services and internal workshops in connection with the development of retail trade. Read more at RETAIL NEWS.

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